Typically when I'm in need of some batteries I opt for the Energizer ones. The reasoning for this? The cute little pink bunny. And the silver sicker just makes it appear more powerful than Duracell or any other brands. Which is probably their strategic and brilliant marketing ploy to make all of us believers. Though it is believed that the batteries do last longer than bargain brands, between Energizer and other well known leading national brands--they are probably about the same. Which would also explain why pricing is fairly similar.
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